Future Of Agriculture

Check out the SWAT Agronomy Podcast on any podcast platform!  Please participate in our listener survey to help us focus the direction of the show:  https://airtable.com/shrCB33GWIUCIxVRU  Over the past decade, one of the areas agriculture has changed significantly is in the number of available digital tools that can be used on the farm. On the surface this is a great thing, but if - and only if - these tools are easy to use and produce actionable results. And even then, a farmer is only going to use so many tools even if they are all great.  Jim Ethington has been thinking about these issues for over a decade. He started at The Climate Corp in 2008, when it was still known as WeatherBill and was not yet exclusively an ag-focused company. He stayed with the company for a decade, through many milestones including the acquisition by Monsanto and the integration of the 640 drive that we featured in episode 241 with Craig Rupp. He left the company in 2018 as VP of Product to take a job as the CEO of Arable, wh