Future Of Agriculture

PMA Takes on Tech: https://www.pma.com/content/podcast/takes-on-tech Aromyx: https://www.aromyx.com/ Today's two part episode starts off with a higher-level picture of the innovations in produce with Vonnie Estes, vice president of technology for the Produce Marketing Association. Then we’ll drill deeper into one aspect of food quality, arguably the most important aspect of food quality: flavor. For that we’ll talk to Josh Silverman, CEO of Aromyx, a company that is digitizing taste and smell. I was able to sit down with Vonnie Estes and capture some valuable insights about the challenges and opportunities of bringing technology to the produce industry, the role of indoor agriculture in fresh produce, alternative funding models for companies that want to serve some of these niches, and the digitization of quality and of supply chains, which will of course lead us into part two with Josh.  Vonnie Estes is the VP of Technology at the Produce Marketing Association.  She has held leadership positions at promin