Future Of Agriculture

Thank you to our presenting sponsor Merck Animal Health Ventures! https://www.merck-animal-health.com/animal-health-ventures/ Loftus Labs: https://www.loftuslabs.com/ FoA Community: www.Patreon.com/agriculture.  Today’s episode is all about farm business data and analytics. The story is different from others you’ve probably heard about though, in that Loftus Labs is not selling a product. They offer a service to help farmers to build customized processes to gain deeper insights into their unique business. Long time listeners might recall my interest in there being a “Geek Squad for agriculture”, this is like what I had in mind, but actually a lot better.  Patrick Smith and Dan Maycock are two of the co-founders of Loftus Labs. Pat is a fourth generation farmer and the CEO of Loftus Ranches in the Yakima Valley in Washington state. They grow primarily hops and apples, and they are vertically integrated: selling hops to breweries around the world, and packing and marketing apples both in partnership with ot