So You Want To Start A Business

E180 Ziinkle: how to design and take to market a new and unique dating app

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Synopsis

Ziinkle is unlike any other dating app on the market.  Fronted by two fed-up females Melanie Leahy and Elisse Alexander, Ziinkle is an innovative platform that allows users to see where other singles are out and about socially and in real-time. Founders Melanie and Elisse are using Ziinkle to encourage daters to swap from swiping on the couch to locking eyes across the bar! In this conversation they talk about: their pricing model How they raised funding who is on their advisory board where the idea for Ziinkle came from how they came up with the name - and THAT is one of the biggest challenges for all new startups today .... and much more!! Who are Melanie and Elisse? They have combined their years of experience and expertise and especially when it comes to developing and taking apps to market: Melanie Leahy is a brand and marketing specialist with a passion for technology, digital innovation, and behavioural science. She has worked in creative agencies and large corporate businesses for over 13 years. Thr