The Small Business Big Marketing Show | Insanely Effective Marketing Ideas

On today’s episode, how a Year 10 dropout saw a film that changed the entire direction of his career … in fact, of his life. “We chose denim because jeans are a staple, they are also a piece of clothing that says a lot about you, and for that reason we believe we offer something unique to those people who want to do the right thing and help others.” More about James Bartle James Bartle is the founder of Outland Denim, the denim brand making jeans differently and setting a new standard in the highly exploitative fashion industry. Driven by a desire to curb the trafficking of young girls in the multi-billion commercial sex trade, James created Outland Denim to generate training and employment opportunities for women vulnerable to exploitation and abuse. Ten years on, the OutlandDenim brand can be found in some of the world’s largest department stores, employing over 100 women, and is seen worn by the likes of Meghan Markle and Leonardo diCaprio. In this passionate chat Outland Denim's James Bartle shares