The Daily Brief Podcast | Promaxbda

Trollbäck + Company's Elliott Chaffer and Bo Bishop join to discuss ABC's recent rebrand -- why the team made the choices they did, how they evolved the logo to make it function better across today’s many platforms and how and why they tweaked the palette. They also talk about their work with Brooklyn, N.Y.-based music production company YouTooCanWoo to devise a new mnemonic for the entertainment brand.