Innovation In Compliance With Tom Fox

Paula Zirinsky is the co-founder and Chief Strategist of Structura Strategy Group, a company that specializes in marketing advice that helps companies build a strategic foundation. Tom Fox welcomes her to this week’s show to discuss the unintended effects of the pandemic within the workplace and how marketing benefits the company when the board takes it seriously.  Mentor and Career Inspiration  Paula calls Harold Dobbs the best boss she ever had. Dobbs was originally her mother’s eccentric boss who was the head of a liquor company, and he was very marketing and promotional oriented. He later opened a cooperative advertising business for liquor stores, where he gave her a job photocopying promotional flyers and putting them into envelopes. At the end of each workday, he thanked her for all the work she put in that day and how the company would not have existed without her help. As he was such an attentive boss who was passionate about his work, he instilled this enthusiasm for marketing and a strong work eth