So You Want To Start A Business

Dr Artika Tyner is an amazing woman, a human rights lawyer, book publisher and book store owner! Planting People Growing Justice She lives by the credo: When you see a problem, find a solution. She tells us that she realised that "a reader is more likely to find a black dog on the cover of a book than a black person" and set about to find a solution. She started publishing books Her first book stores were pop-ups - at festivals and markets, offering the early books she published. In 2017 Planting People Growing Justice was named as small business champion which was extremely fortuitous as this gave them access to business training and a mentor. She says having this mentor as well as others has been indispensable to their success. And successful they indeed are. She talks honestly about in the beginning she dreamt of "buying a building for her book store" and then didn't have step 2 ... no pricing plan, no overall strategy for financial viability - which is why the mentors were so important. Dr Artika realised