Special Sauce With Ed Levine

Simply Recipes’ Elise Bauer on Alcatraz Swims and Blogging as Medicine [1/2]

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Synopsis

My guest on this week's Special Sauce is Simply Recipes founder Elise Bauer, who was a veteran of Silicon Valley start-ups long before she started her blog. "In the late '90's I worked with a start-up and helped raise $35 million on Wall Street for what was similar to what is now Skype. But it was also in the late '90's when, what do they say, what's that great saying of venture capitalists, 'In a strong wind, even turkeys fly.'"   It failed and Bauer took its demise to heart. "The company went bankrupt, I decided I'm gonna take a year off and get into shape. And I was living in San Francisco and so I decided what better way to get in shape than to do ocean swimming. The ocean there is about 60 degrees in the summertime and what better thing to do with one's time, right? And I loved ocean swimming. I actually did the [swim from] Alcatraz to San Francisco twice."   But after the attacks of 9/11, and after unsuccessfully trying to nurse one of her best friends back to health through a protracted illness, she de