Special Sauce With Ed Levine

David Lebovitz on Renovating His Home in Paris [1/2]

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Synopsis

My guest on this week's Special Sauce is the extraordinary blogger, author, and pastry chef David Lebovitz, whose latest book is L'Appart: The Delights and Disasters of Making My Paris Home. David and I started off our conversation with the early days of blogging, and I asked him about whether he had ever intended to make money from his path-breaking blog. It is a question he frequently fielded at blogging conferences, where attendees would ask how they, too, could make a profit, to which he'd respond, "Do it for free for eight years." "The whole idea of monetization didn't occur [to me]," David said. "I remember the first there were Google Ads, and you might make like $9 and you were so excited." For some people, it started becoming a business over the years, but that was never the focus of my blog." David has had a number of interesting jobs in Paris. He was, for a very short time, a fishmonger. "I did that because I wanted to learn how to cut up fish, and because the guys who worked at this fish shop wer