Service Design Show

How can you enable service designers to deliver their best work? That's coming up in a second but first, imagine this... A wedding where the bride and groom have to take care of all the logistics on the big day itself. Everything from arranging the tables to welcoming the band. There will be little time and space to focus on why they are truly there. Yeah, that's why we have masters of ceremony and wedding planners. These people do all the heavy lifting so that the couple can own the moment. Okay, so what does this have to do with design? A lot. Many organizations that hire service design professionals forget (or aren't aware of) that they need support. And this leads to all kinds of problems. Most notably, designers get frustrated by not being able to live up to their full potential, eventually leaving the organization before they can create any meaningful impact. Fortunately, there's a new field emerging that has acknowledged this problem and is developing strategies to cope with it. This field is known as