Package Your Genius Personal Branding Podcast

PYG 164 - Branding yourself when you RESENT what you USED TO LOVE about your brand

Informações:

Synopsis

Join me for Resonance & Relevance - my brand new storytelling workshop. Learn more and register here.   Let me be honest for a second.   I have encouraged clients to make themselves visible for YEARS. But some time ago, I began to question the point of it all.   Yes. I had to sit with the truth of how tiresome visibility actually was - even for me.   With all of the other issues in the world competing for my mental space and emotional energy, constantly courting the spotlight became exhausting.    (You can see how problematic this could be for a visibility strategist’s business model…)   At a certain point I concluded that if incessantly sharing was the key to me having a profitable business, I would have to shut my business down.   I was going to have to learn how to make my brand discoverable and compelling without creating a ton of extra work.   I was going to have to learn how to connect with those who needed my work WITHOUT creating yet another ferris wheel on which to exhaust myself.   Or else, my