Counsel To Counsel - Career Advice For Lawyers

I met Jim Durham in the early 1990s when legal marketing was just taking off in law firms.  For decades before, law was thought of more as a profession. And while it is still very much  profession, there has been a dramatic shift in the way law firms think about marketing.  While there a few remaining firms that rely on longstanding institutional relationships to keep associates and partners busy, most firms today are actively looking for ways to promote their reputations. The most successful and most highly compensated lawyers are the ones who have figured out how to create a niche and build strong relationships with potential clients and referral sources. In the late 1980s and early 1990s when law firms began hiring marketing professionals and lawyers began working with outside marketing consultants and coaches, I had the good fortune to meet some of the pioneers in this new field. One who really made an impression on me was my guest , Jim Durham. I recently reconnected with Jim and spoke to him about my wo