Shared Insights: The Podcast From Ba Insight

Mark Christianson serves as Digital Experience Delivery Senior Lead, Global Services at Mars, Inc. Mark joins us on the show this week to talk about data — mountains of data — and the constant challenge to stay ahead of the needs of tens of thousands of business associates at the company to help them do their jobs better. From machine learning to natural language processing, Mark and his team are pushing their systems to unveil new insights, and he shares how his operational processes have had to evolve to support the work as well. About Mars, Incorporated Mars is a family-owned business with more than a century of history making diverse products and offering services for people and the pets people love. With almost $35 billion in sales, the company is a global business that produces some of the world’s best-loved brands: M&M’s®, SNICKERS®, TWIX®, MILKY WAY®, DOVE®, PEDIGREE®, ROYAL CANIN®, WHISKAS®, EXTRA®, ORBIT®, 5™, SKITTLES®, UNCLE BEN’S®, MARS DRINKS and COCOAVIA®. Mars also provides veterinary heal