Bottled In China

How to Simplify Wine Lingo and Connect with the Next Generation of Wine Consumers

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Synopsis

Recent reports indicate that younger consumers are less likely to embrace wine.So what can we do to engage them?In this episode we speak with wine communicator and influencer Angela Aiello about ways the industry can become more approachable to new consumers.With her experience as a wine communicator and influencer, I wanted to hear Angela's thoughts on how the world of wine has changed, and where it’s headed.Angela is a respected wine, food, and culinary expert, influencer, host, and hospitality maven. She loves to taste, talk, and teach and is the regular on-air expert for CTV Your Morning, CHCH Morning Live, and various radio shows. She also has her own show called 'The Juice'. Known as Super Wine Girl, Angela brings adventure, fascination and excitement to the world of wine. She loves the spark of a one-of-a-kind experience and has spent over 20 years in the wine industry trailblazing, event planning and studying. Her recent adventures include going coast to coast around Canada, teaching what she knows ab