Fierce Feminine Leadership

I talk to many business owners who are in the process of shifting their business models from a one-to-one model to one where they have the ability to sell to many people at once. This is one of the classic ways we scale up a service or knowledge-based company, and lots of entrepreneurs are trying to figure out how to package up what they do to offer to multiple people at once.   For some reason, in the process of making this shift, I watch brilliant women founders make the leap of logic that they must now become excellent digital or social media marketers. They believe this is the only way to rake in hundreds of thousands of dollars, and the only way to build a million-dollar business selling scaled-up services.   Keep reading   Many of you have fantastic networks and have always been great at relational marketing, but you’re struggling with digital marketing, and you can’t figure out how those entrepreneurs advertising on Instagram or LinkedIn are getting it to work so amazingly for them. So this raises the