Ad Age Marketer's Brief
Kroger Precision Marketing on the future of retail media
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:21:51
- More information
Informações:
Synopsis
Senior VP Cara Pratt on how the image and purpose of retail media is moving beyond promotions, agencies and brand marketers are getting more involved, and flipping the funnel
