Fierce Feminine Leadership

Are you overpricing or underpricing your offers? This is a question that has many of my clients spinning in circles, completely confused and lost. Figuring out how much to charge is a really important decision any CEO or founder is going to make, and pricing strategy is something that comes up a lot in my work.   In a world where business rules have been written by men, how do women like us create enormous success on our terms? For so long, our contributions have been undervalued and overlooked. The gender pay gap is real, and the numbers simply don’t lie.   Keep reading   Women across the board are underpricing their offers and under-earning. So the advice we’re given is, “Charge your worth.” The intent behind owning our worth seems great at face value and there are instances where keeping this in mind is effective. But I consider this to be somewhat troubling advice, and I’m breaking down why on this episode.   Join me this week as I show you why we need to understand the difference between charging our wor