Service Academy Business Mastermind

“Almost 80% of the buyers' journey is not attributable. We focus on the 20% that is. Our recommendation is also to focus on the dark funnel, where that 80% are feeding and getting their thought leadership from.” - Matt Bolian (USMA ‘11) Matt Bolian is the Co-Founder of RevPartners, a company that designs, builds and executes revenue operations to support holistic go to market strategies for scaling companies. RevPartners weaponizes data to drive a predictable, repeatable revenue engine through a proven growth operations framework while providing customers with less risk and better value when it comes to driving both strategy and execution. Matt has led teams as large as 250 people and thousands of projects in the United States and abroad for hundreds of clients across multiple functional areas in the military and in the private sector. He thrives under pressure and breaks rules when it makes sense. In this episode, we discuss: How RevPartners’ revenue engine diagnostic and ops analysis works Why data is esse