Reggie James - Hello World
Understanding the B2B Omnichannel courtesy of McKinsey.
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:11:13
- More information
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Synopsis
Lots of people talking about the blurring of lines between B2B and B2C. McKinsey report talks about the importance of a multi-channel approach for engaging with new sales prospects, winning new business and keeping customer loyalty #b2b #omnichannel #b2bmarketing