Ad Age Marketer's Brief
Miller Lite’s marketing moves
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:21:59
- More information
Informações:
Synopsis
Sofia Colucci, Global Marketing VP for Miller brands at Molson Coors, updates us on the Miller's moves in the metaverse, how it is using creative ways to collect first-party data and its multicultural marketing approach, including its partnership with J Balvin.
