Pricing Is Positioning

In this week’s episode I introduce you to Dan Cockerell, former Vice President of Disney’s Magic Kingdom.  Dan worked for The Walt Disney Company for over 25 years in various parks around the world. He has an immense amount of knowledge and experience around leadership and I am thrilled to share our conversation with you. After 25 years of working in corporate and having job security with one of the greatest companies in the world, The Walt Disney Company, Dan decided to leave and start his own personal brand. He became an entrepreneur. In today’s episode, Dan shares openly about his transition from corporate leader to entrepreneur.  He talks about the challenges, difficulties, and the wins and losses. Plus, he lets us in on some of the things he's up to in his personal brand today, like the production of The Perch Newsletter and more. In this episode, you’ll hear: About Dan’s 25-year career at Disney and the experience it provided him His decision to transition away from corporate life to become an entrepr