Taste Radio

He’s a football legend who won three Super Bowls while playing for one of the world’s most storied sports franchises and is currently one of the NFL’s most recognized broadcasters. Yet Troy Aikman believes his fame won’t be the decisive factor if his new beer brand is to succeed. Aikman is the co-founder of Eight Beer, a new low-calorie beer brand designed for active consumers.  Brewed with organic grains, Eight is formulated with no adjuncts or sugars and contains 90 calories and 2.6 grams of carbohydrates per 12 oz. can. The brand launched in February and is currently distributed at bars and restaurants in Texas. Although Eight enters a light beer segment dominated by conglomerates and established brands, Aikman is nevertheless optimistic about its potential, and not because of his celebrity appeal. Instead, Aikman pointed to growing consumer demand for high quality products and Eight’s leadership team, which includes several longtime beer industry veterans and brand executives, as the keys to the company’s