Cold Call
How Etsy Found Its Purpose and Crafted a Turnaround
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:27:01
- More information
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Synopsis
Etsy, the online seller of handmade goods, grew substantially but remained unprofitable in its first decade. But after it was almost bought out by private equity firms, a new CEO arrived with a mission to save the company financially and, in the process, save its soul. Harvard Business School professor Ranjay Gulati discusses CEO Josh Silverman’s purpose-driven turnaround at Etsy.