Service Design Show

Is Service Design a true distinctive design discipline? According to Lara Penin it certainly is. It's certainly a topic that evokes a lot of debate in our community. The transdisciplinary nature of service design often makes it hard to point out the craft in our work. Also the fact that we don't have a tangible design material doesn't make things any easier. But in this episode we explore what makes service design a distinctive design discipline. Lara also explains why service design is actually a lot about designing people. It's about designing the way people work. We should be really conscious about the consequences our designs can have on the lives of people. For that we must let go of abstracts like personas and really understand the people we're designing for as people. As simple as that might sound it's actually not that easy at all. Finally we talk about the advanced mindsets in service design which are needed to make real and sustainable impact. These mindsets are going to help you go beyond the