Service Design Show

There's a good bit of tension in most service design projects. Often caused by factors that aren't obvious when you start. Factors like the fact that designers bring a quite different approach, attitude and mindset to the table. Your typical "they just don't get it" (coming from both sides) is a pretty strong indicator that there's some tension in the room. In this episode Sarah Schulman shares how she and her team at InWithForward have found a way to embrace this tension. And actually use it to deliver better outcomes for their clients. At InWithForward Sarah works on major social challenges which often require you ask the tough and uncomfortable questions. Questions that also shine a light on the dark side of design. For instance who will suffer from the solution we're designing now? But asking these questions early and often is the way to break through existing paradigms and create solutions that are more effective. This episode ends with a big question. What does it mean to do purposeful work? Sa