Service Design Show

What do CEOs need to know about design? This was the question Audrey Crane tried to answer in her latest book which carries exactly that title. Make sure you stick around till the end of the episode because there's a little surprise... Sometimes it might seem that design is already a well established practice and field for most organisations out there. But the reality is that it's far from. There are still (many) business leaders out there who don't have a clue what design is and more importantly how they can use it to build better companies. So in this episode Audrey shares some of hers most successful strategies and tactics to convey the value of design. You're also going to learn about the common mistakes people make with regards to design. Hello unicorn designer anyone? And of course what you can do to avoid these mistakes. Finally Audrey poses the question how we can spread design beyond our small community? What's needed to break out of our design bubble? We would love to hear your thoughts in the