Service Design Show

Isn't it funny... Even though we live in a world which is dominated by services still many organisations have a very strong product mindset. And I get it (sort of). Products are tangible, easy to measure, perfect to manage. Everything a CEO wants right? Well, you as a service design professional know that product centric thinking is harmful. It creates silos, destroys the customer experience and in the end is bad for business. The reality is that product thinking isn't going to go away anytime soon. So this begs the question: How can you connect service design with "product people" inside an organisation and use each others strengths? Valeria Adani who's the head of service design at Frog has been faced many times with this challenge in her career. In this week's episode she shares her most important learnings around finding a common language, focussing on implementation and the pitfalls of oversimplification. When you take these lessons to heart I can guarantee that you'll be more impactful and do mor