Impact Pricing

Anne Warren is the Senior Director of Global Pricing at Shure – an appliances, electrical, and electronics manufacturing company that produces best-in-class audio products with high-quality performance, reliability, and value. Anne started out as an accountant and an auditor. She's been leading pricing teams for about 20 years now. In this episode, Anne shares the power behind pricing people working with sales, finance, and marketing departments in order to better market a product in a competitive market.   Why you have to check out today’s podcast: Discover why pricing people serve as the connector between the finance, marketing, and sales departments of a company; Understand why rapport with those internally involved in the business is essential in marketing a product; and Know how you can establish an effective rapport with other teams aside from yours through tips from an expert   “Establishing the rapport, especially with the sales and leadership team, treating your sales leaders as business partners,