Innovation In Compliance With Tom Fox

Brad Moore, the President and CEO of Global Cannabis Applications Corp, started his career in marketing, working at Kodak, where he got an exceptional education in how to sell. His company is creating innovative strategies and solutions in the cannabis space. Always someone to be on the cutting edge of technology. He and Tom are discussing blockchain technology, navigating an industry without nearly enough data, and helping end-users make the best possible decisions. Push-Pull Education Brand and brand awareness is how you “cross the chasm” between an idea and the market. In his current industry, there is a cultivator at one end and a consumer at another, but the data and understanding that should help regulatory bodies facilitate communication between the two aren’t available. This means there is a lot of work that has to be done in education. It’s using a push-pull strategy to provide the education required to do certain things or communicate certain things, and that’s the pull strategy – the education, and