Innovation In Compliance With Tom Fox

Social Media and Communications with Lindsay Sweeney

Informações:

Synopsis

This week’s guest is Lindsay Sweeney, Senior Manager of Communications at K2 Integrity, a risk, compliance, investigations, and monitoring firm. She graduated with degrees in journalism and history and was convinced that her career would be in either of those industries. However, she started working in a small shop whose clients were mostly associated with fintech; she would eventually join K2 Integrity. She joins Tom Fox to discuss how you can use social media and communications to drive home internal messages and get your message and brand out to your clients, customers, and the compliance community.  At K2 Within her first six months at K2 Integrity, the company expanded their presence in the media with a major financial crimes practice and merged with a financial integrity network in DC. From there, they kicked off a rebrand, which was both challenging and easier to do remotely due to the pandemic. She tells Tom, “It wasn't just a matter of changing our name in certain places,” she shares. “It was a matt