Change Your Mindset

“The type of person that we had to look for to be a virtual CFO is completely different than the type of person that we looked forward to being an accountant.” Jody Grunden My guest today is Jody Grunden. Jody is the CEO and co-founder of Summit CPA Group, a fully distributed virtual CFO firm. He has authored two books, Digital Dollars, Cents, and Building the Virtual CFO Firm in the Cloud. He won multiple awards, including recognition of Tony's Top Innovative Practitioner by cpa.com.  In today’s episode, Jody will discuss what he's done to position his organization in a way to compete in the accounting profession uniquely. Our accounting company was set up to do things differently from other accounting firms. We did the flat fee, which allowed us to get rid of the hourly billing entirely and significantly cut administrative costs. We created a subscription-based billing where our clients got a bill and got the money zapped out of their account every week. We started working remotely in 2013, and the business