Impact Pricing

Shantanu Basu is currently the Senior Director of Go-To Marketing Strategy and Operations at Tanium. He was Director of Strategy and Operations at Intel for a long time, and he's part of an organization called RevGenius. Shantanu got his MBA from the University of Michigan. In this episode, Shantanu discusses value chain alignment alongside the importance of knowing what your value is and understanding what your customers think what your value is.   Why you have to check out today’s podcast: Discover why knowing your company’s value and understanding how your customer sees value in you when doing pricing; Understand the importance of doing things one at a time, especially when communicating about the company’s value chain; and Find out why it’s necessary for you to be able to ask the right value chain alignment questions   “When you think of yourself as a pricing professional, you're doing your pricing jobs so to speak, don't limit yourself to what somebody else might consider the definition of your job. A