Taste Radio

Ghia, a pioneering brand of non-alcoholic cocktails, takes its name from an Italian car designer who wanted his vehicles to convey the sophistication of a Ferrari while being as accessible as Fiat. It’s not surprising that the beverage brand’s aesthetic and business strategy are similar in nature. Founded by former Glossier executive Mélanie Masarin, Ghia aligns three fast-growing beverage trends: premium ingredients, ready-to-drink cocktails and alcohol-free alternatives. Inspired by Mediterranean aperitivo culture, Ghia made its debut in June 2020 with flagship product The Aperitif, a glass-bottled, still beverage made with Riesling grape juice, gentian root, lemon balm, fig and elderflower. Ten months later, the company launched Le Spritz, a ready-to-drink, single-serve can made with Ghia’s signature formula and blended with sparkling water, yuzu and rosemary. In September, Ghia extended the brand once more with Ghia Ginger, a ginger-infused version of Le Spritz.  Lauded for its sleek package design, novel