Taste Radio

Manna Tree Partners, a private equity firm based in Vail, Colorado, describes itself as believing that “the future of health, well-being, and longevity is attainable through innovation in food.” The firm’s role in that vision? Invest in companies whose products are intended to make people feel and live better. Since its launch in 2018, Manna Tree has made mid-stage investments in 10 companies, including pasture-raised egg brand Vital Farms, indoor greenhouse pioneer Gotham Greens, organic kombucha maker Health-Ade, plant–based prepared food and beverage company Urban Remedy and The New Primal, a brand of clean-ingredient meat snacks and condiments. Manna Tree also holds stakes in tech-driven service and supplier companies including those focused on gut health and plant-derived ingredients.   In an interview featured in this episode, Ross Iverson, the co-founder and chief investment officer of Manna Tree Partners discussed the firm’s investment philosophy and how consumer education and accessibility factor int