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is a marketing strategy consultant, professional speaker, and frequent contributor to the Harvard Business Review, Forbes, Entrepreneur,and the World Economic Forum blog. Recognized as a "branding expert" by the Associated Press, Fortune, and Inc. magazine, she is the author of the brand-new best-seller . Today, she talks with James and Claudia about what it means to stand out. Dorie gives us five different strategies that successful people have used to come up with their breakthrough ideas. 1.Become an expert in a narrow niche and then expand out. 2.Combine disciplines, mash up two different ideas. 3.Do independent research. We need more facts. 4.Tackle a big idea. 5.Create a framework.   She details all of these with great examples in today's podcast, along with examples on how to build your following. She says you first have to build your network, next build your audience, and finally you have to build your community. That's the tipping point. Regards, David   P.S. Hi, James here... My new book is fi