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How can I make money on my blog is a question James gets over and over and over again. So today he and Claudia call an expert in the field of SEO, Matt Capala, to learn some of the secrets. James and Claudia visited Matt in his NYU class last week and since then he's helped Claudia optimize her new website. Matt has dug into the Google algorithms to understand how you can best utilize their search engine, and today he tells James a few of the new updates coming. James asks Matt if a new blogger can really make money on the web. As Matt says, first you need a ton of free content on your website, but it's much more than that. Google will give you free tools to help you get ranked and you should learn what they are and how to use them Blogging like a pro is a real science, and Matt can help you get a quick education. He's written the ultimate beginners guide to SEO and he's giving it away free to James' listeners. , (just click on the link). This book will help you with: •Where to start •Which free platforms