Podsessions With Mitch Fanning
Why The Chief Marketing Role Is The Hardest To Get Right
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:12:59
- More information
Informações:
Synopsis
This session - like the podcast - is a bit of an experiment. It’s shorter than the previous two sessions, has no guest and is one where I discuss why the Chief Marketing or Marketing Leader role is the hardest position in the C-Suite or management team to get right. I finish up the session by suggesting what Founders and/or CEOs might do to improve their odds of getting it right as well as what Marketing Leaders and/or CMOs can do to help in the process.