How To Sell Show

Risk vs reward in sales and business Google the words risk or reward and you will see exactly what they have to do with your sales presentation. As you meet with your buyers they are thinking about the risk they have of doing business with you, they just may not say it that way. The risk vs reward levers are used in purchases you make as well as your buyer.  Risk - a situation involving exposure to danger Reward - a thing given in recognition of one's service, effort, or achievement. “The juice has to be worth the squeeze in sales and business” This is really the framework of offers, and or deals in business, marketing, and sales. One of the movies that explain this thought the best is Tommy Boy. At the end of the movie, Tommy needs to sell brake pads. He wants to show a superior product so he talks about guarantees. Some people, not all reduce their risk by wanting a guarantee. Here is the exchange from Tommy and Ted: Tommy: Ted, why would somebody put a guarantee on a box? Hmmm, very interesting. Te