Impact Pricing

Kate Mandrell is a trusted executive with a demonstrated track record of over-delivering promised business results in large-scale commercial transformations on leading-edge marketing & sales topics. An inspiring leader, team builder, and impact-oriented problem solver. In this episode, Kate discusses how you can embed pricing into the company culture in order to gain the best price, not just for the companies benefit, also for the customers as well.   Why you have to check out today's podcast: Learn how to instill a focus on pricing within your organization Find out how to differentiate your product and communicate your value Discover how to drive a transformative change within your company by partnering with salespeople to sell on value rather than price   "Make sure that you're not too internally focused. I think a lot of people get caught up in what are my costs? How do I manage my costs? But pricing has the ability to do so much more than just make money." - Kate Mandrell   Topics Covered: 01:17 - H