Ad Age Marketer's Brief
Managing the CMO-CEO relationship
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:32:29
- More information
Informações:
Synopsis
The secrets of maintaining a healthy relationship in the C-suite from the top marketer at Pernod Ricard, Pam Forbus, and the woman who hired her, CEO Ann Mukherjee, who is a former CMO.