Impact Pricing

Nobody cares about your features. They only care about what value your features provide them.  That happens to be one of my favorite sayings. ‘Nobody cares about your features.’ And what's pretty fascinating is when you look at companies' webpages, what do they talk about?  They talk about their products. They talk about their features and it's true. Nobody really cares.   “Nobody cares about your features. They only care about what value your features provide them.” - Mark Stiving Actually experts can look at one of your features or look at your product and say, yeah, I know what that does for me. I know what value, I'm going to be able to get out of this. But how many people are truly experts when they're shopping for your product?  Most people look at your features and don't know if that's important or not. They don't know if they need it.  They don't know how much value they're going to get from it. If they buy your product and use that feature a much better approach is to think about value.  What does va