Impact Pricing

I hate the word commodity. When I see product managers or marketers or salespeople using it, it makes me think they're lazy. It makes me think they haven't thought through what they're really saying because there really is no such thing as a commodity.  Think about the ultimate commodity product for second and that's gold. I could look online and tell you what the spot price is for gold right now.  And then I could go to a webpage and I could buy a gold medallion and it turns out if I go to more than one gold broker, I'm going to get a different price for that gold coin. “There is no such thing as a commodity. There is no such thing as a commodity. There is no such thing.” - Mark Stiving Now, why is that even possible?  This is a commodity.  How could one company be charging me more money than another company would?  Well, there are lots of reasons. Maybe the company that charges more has faster delivery or better credit terms, or they've built a reputation with me, or they have a better looking webpage or th