Impact Pricing

Wendy Johnson started out as an M&A consultant at Accenture, and she got to IBM ten years ago. Now, she is the Vice President at PagerDuty. In this episode, Wendy talks about the reasons you work with a consultant and not just with someone internally. She emphasize the idea of looking at pricing not as a project but as a process that needs tweaking as you go along and not overhauling.   Why you have to check out today's podcast: Discover the reasons how companies benefit from hiring external consultants Find out the advantages and disadvantages of hiring external vs. internal consultants. Find out how to hire and work with an excellent consultant to avoid wasting money, time, and effort.   “Structure your data and your dashboards in a way to inform all your decisions and such that all of the decisions you make in pricing could be data-driven.” - Wendy Johnson   Topics Covered: 01:39 - Why is it relevant to talk now about a topic on consultants 02:15 - Getting consultants versus hiring them 04:52 - Makin