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Episode 72: Building your personal brand, with Christine Tieri.

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Synopsis

With her passion for problem solving and quest for continuous improvement, Christine works with businesses, brands, communities, and individuals to help build their path to success. As the only Certified Brand Strategist in New England, Christine is driven to discover her clients unique position, put a stake in the ground, and build programs to support company goals. She founded the agency over 20 years ago to help her clients solve business problems with creativity. Prior to smith&jones, Christine worked for New York City ad agencies from creative boutiques to global firms. She took the good (amazing creative and incredible service), left the bad (bureaucracy, expensive sandwiches), and started up her own agency back in Sturbridge where she grew up. In addition to the many creative awards bestowed upon her agency, Christine has also been named Business Person of the Year by her local Chamber of Commerce and one of Central Massachusetts Outstanding Women In Business by the Worcester Business Journal. Chri