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Justin Roff-Marsh is the founder and president of Ballistix and the author of the new book, "The Machine: A Radical Approach to the Design of the Sales Function". Justin is a thought leader in sales management, a radical new approach to the management of the sales function. He is also the editor of the popular Sales Process Engineering blog, read by thousands of people around the world. Over the past decade, Justin has presented Sales Process Engineering at events to tens of thousands of executives the world over. He has been guest speaker at scores of industry events, conferences and association meetings, and has facilitated workshops to hundreds of companies in a variety of industries throughout North America and Australia. Secret – timesaving technique Justin has an executive assistant plan every minute of his day – focus on what you’re good at, not planning. ONWARD! Daily habit that contributes to success Outer your competition – Justin reads a lot and listens to podcasts – usually at 1.5-2 times their no