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Melissa is a former Wall Street executive and now the founder of The Lion’esque Group, a firm of pop-up shop experts who have produced more than 100 retail experiences in New York City, Los Angeles, and the Hamptons. Some of her clients include brands such as COTY / Marc Jacobs, CAT Footwear, J. Hilburn, and Food52. Melissa shares her experiences in her book, “The Pop-Up Paradigm: How Brands Can Build Human Connections in a Digital Age.” Melissa was awarded “Innovator of the Year” for pop-up retail experiences by Retail Touchpoints in 2015. She is the co-founder of THE MARKET at the Roger Smith Hotel, and an advisor to startups, TheStoreFront.com, and Fotofwd. She is also a guest blogger on pop-up and immersive retail strategies for various outlets. Secret – timesaving technique Melissa lists out her daily tasks -- calendar management is everything. ONWARD! Daily habit that contributes to success Step outside and go for a walk -- Melissa does this often to give her mind a rest and it often sparks inspiration.