Onward Nation With Stephen Woessner | Interviews With Todays Top Business Owners | Careers

John Dwyer is a marketing enigma, unique in the field. When it comes to creating sales for businesses, his thinking is refreshingly unconventional. John preaches "in a sea of sameness in your industry, you need to stand out like a beacon - and the best way to do this is by using wow factor marketing techniques". He thinks "way outside the square" and brings proven marketing ideas to the table for business owners - not the motherhood marketing waffle we all hear from many self-professed advertising experts. And let's not forget, he’s the guy who got Jerry Seinfeld out of retirement to front an Aussie bank’s advertising campaign! Secret – timesaving technique John uses Management By Objectives techniques -- set and evaluate deadlines every day. ONWARD! Daily habit that contributes to success Surround yourself with positivity -- John surrounds himself with people who say "why not?" -- not "why?" Could have ruined your business – but now – an invaluable learning experience John lost $2.5 million in a week in 1995