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Nicole is a true leader, risk-taker, and entrepreneur. She grew up in a family-owned business, which taught Nicole what it took to be a leader. She worked her way up to president of ROC Communications, an automotive electronics retailer with $5 million in annual sales. During her tenure, the company grew from a one-location, $1 million a year company with 10 employees to a multi-location, $5 million a year company with 60 employees. Fast forward to today — and after several successful ventures — Nicole is now the owner of Break the Ice Media. A boutique marketing and communications firm with a focus on food, wine, travel, and hospitality. Nicole and her team specialize in collaborations that leverage resources of multiple partners for the creation of successful marketing programs in the travel and hospitality industry. Nicole and her team think of these programs as coop-etition where partners cooperate with their competition to create a program that is larger than one they can execute alone. Secret – timesavi