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Mark Faust is an expert on growth, strategy, sales, and performance improvement. For the last 26-years, Mark has run Echelon Management, a growth consulting firm. He is an advisor on company boards and he has conducted hundreds of sessions for dozens of the world’s largest companies including Apple, IBM, Procter & Gamble, John Deere, Monsanto, Bayer, and over three dozen third generation family-owned companies. His first book “Growth or Bust! Proven Turanround Strategies to Grow Your Business” was a bestseller and his new book “High-Growth Levers” is also available at BarnesAndNoble.com. Mark is also adjunct professor at the University of Cincinnati and Ohio University. What you'll learn about in this episode Mark's background Focusing on your customer's customers Breaking down your to-do list into your A's and B's Mark's customer interviews that drive 7-9 figures of revenue Strategy, culture, and innovation: the three high-growth levers Echelon strategy dialogues Why you need to only hire eagles (not tu